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A publication of the U.S. Sportsmen's Alliance 04-23-2014

Bushnell Outdoor Products Receives Prestigious Award

Posted on January 17, 2013

Bushnell Outdoor Products Inc. recently received the 2013 Cabela Lifetime Business Achievement Award.  The presentation was made by the U.S. Sportsmen’s Alliance (USSA) and partners during the Shooting, Hunting and Outdoor Trade Show (SHOT) Show in Las Vegas.

The award was accepted by Bushnell President and CEO Blake Lipham and was presented by Scott Williams, Executive Vice-President and Chief Financial and E-Commerce Officer of Cabela’s Inc.  Assisting in the presentation were Mike Callahan, president of Aspen Partners and Chairman of the USSA Outdoor Business Council, and Bud Pidgeon, USSA president and CEO.

The U.S. Sportsmen’s Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing, and trapping. It is presented to companies that demonstrate the same passion and commitment to protecting America’s outdoor heritage as the Cabela family has shown.

“This is our way of honoring the Cabela family and other leaders such as Blake and Bushnell in the outdoor business community for their efforts to defend our rights,” said Pidgeon.

Bushnell® has been an industry leader in high-performance sports optics and outdoor accessories for more than 65 years. Guided by a vision to provide best-in-class performance and reliability, Bushnell strives to enhance every outdoor pursuit. For years, Bushnell has been a major supporter of conservation. Its support of USSA’s Outdoor Business Council, a coalition of businesses dedicated to protecting outdoor traditions, has made a positive impact on hunting and shooting programs from coast to coast.  For more information about Bushnell and its comprehensive line of sports optics, visit

Cabela’s, known as the World’s Foremost Outfitter, has grown and prospered from simple beginnings to become the world’s largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise.  Visit

The U.S. Sportsmen’s Alliance is a watchdog organization that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs.  For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its website,




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