Great Britain Bans PETA “Meat Kills” Poster
10/21/09
The British agency that oversees advertising standards in Great Britain recently halted PETA’s “Meat Kills” advertisements for being deceptive. The Advertising Standards Agency (ASA) found that a poster promoted by PETA was misleading when implying that eating meat would cause swine flu. Apparently, the poster used phrases like “meat kills” and “go vegetarian” and superimposed them over the names of numerous deadly diseases including swine flu or H1NI. Though the British wing of PETA later stated that its intent was only to get people to consider the results of livestock production, the ASA noted that only two of the four diseases mentioned on the poster were verified as being related to the consumption of meat. The ASA indicated that it considered the advertisement “ambiguous” and banned it from being used.
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